The E-commerce Leader

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[00:00:30] Michael: SEO or search engine optimization in its broadest sense is a very, very powerful and important source of traffic for any e-commerce operator on any platform, Google, Amazon, Pinterest, you name it, but Amazon S E O or Amazon keyword ranking.
[00:00:45] If you will, is rightly more than important. It’s almost an obsession of any really focused e-commerce operator who sells on Amazon. Getting your product listing to rank on Amazon for powerful keywords is indeed incredibly important. Get it wrong. And it pretty much doomed your product to either low sales or fair sales, but no profit, frankly, Jason, it’s mostly a loss, but I don’t depress the listeners too much.
[00:01:06] Get it right though. And it drives not only sales and revenue, but most importantly, profitable sales and healthy cashflow, but there are quite a few myths and some misconceptions around this topic and above all, I feel there’s an unhealthy focus on hacks and tried to fool the algorithm. And it’s not limited to Amazon, but that’s particularly prevalent rather than taking what I think of as a more strategic approach.
[00:01:27] Cutting Amazon SEO off from other business decisions. Like what market you sell into cost structure and optimizing your listings for conversion is not only media could thinking it. Isn’t really possible to separate those two with Amazon SEO in particular. So I’m really going to advocate a holistic approach that includes marketing.
[00:01:44] Choice getting academics, your product right. And conversion optimization. In my view, that’s the only effective approach to Amazon S E O. So that’s the sort of framework for today’s discussion. So today we’re going to deep dive into this topic. And as with our recent episode on conversion, Jason, my aim, for both of us is to help the listeners to increase their profits as they work to increase sales as well.
[00:02:05] Are you ready to dive into today’s topic?
[00:02:07] Jason: Oh, I love it, man. Let’s dive into this topic. I think it’s going to be a great one and, really looking forward to it. So let’s start with the basics of it all. How do you define SEO? Well, tell us at the top. Information is
[00:02:20] Michael: good question. So the broadly it is, Tommy Griffith, a guest of mine on the podcast who was the head of SEO for PayPal and Airbnb.
[00:02:30] It says that it’s a question of document relevant query. That sounds a bit academic, less. We forget the originators of SEO. The Google guys were both PhD holders. So there’s kind of, a nerds response to the question of how do I give a relevant answer to a question if you will, to put it most simply.
[00:02:46] And, the, obviously in Google, you’re simply looking for answers, on Amazon, it’s complicated by the fact that you’re looking for answers and you’re then potentially going to go on and buy the product. So I guess that’s one of the essential differences at the highest level between Google and Amazon
[00:03:01] Jason: document relevant query.
[00:03:04] That’s interesting. So basically your product listing is the doctor.
[00:03:08] Michael: Exactly. I guess relevance is at query and relevance to a query is really the key to bear in mind. I think that that’s kind of a golden put. Yep. Yep.
[00:03:17] Jason: Yep. Okay, awesome. So let’s break this down for the conversation today, who exactly is the right audience for this conversation?
[00:03:26] How would you explain kind of what you’re going to lay out for us? Yeah,
[00:03:30] Michael: well, broadly, as you said, it’s most relevant to those who have the possibility of changing an Amazon listing. So for private label or custom product sellers, all of it’s going to be relevant. So, the strategic factors like, you know, how much you paid for your product, can you make the economics work anyway?
[00:03:44] And, the market choice for, and market choice, I guess, to a degree is, is a relevant factor actually, which I hadn’t thought about, you know, if you choose to do retail arbitrage or something with 55 sellers on your listing, and that’s going to be pretty green, but that’s not really an SEO question.
[00:03:57] Exactly. So anyone who gets to optimize the listing, it’s still relevant. So wholesalers, if they can, you know, those who are, do wholesale source. If they can get permission from the brand owner to modify the listing, particularly that often comes with an exclusivity agreement, then it’s very, very relevant to you and it’s underused.
[00:04:13] So that’s very powerful strategy. And for everybody, even including those who do retail arbitrage advertising on Amazon, inevitably ties into organic S E O. And actually, you didn’t know, you can advertise, on wholesale or retail, arbitrage products profitably, and that means it is actually relevant part of your strategy.
[00:04:31] So you might help your listing rank organically better, which will benefit other people, but it will also benefit you. So it’s a little bit sort of tangential for RA, for wholesalers. It could be very relevant for private label is a hundred percent relevant.
[00:04:45] Jason: Okay, great. I love it. So, explain to us why the work here is so important.
[00:04:51] I mean, obviously we all know you could put a listing up real fast and, you can always use Amazon. You know, ad-words basically it’s, it’s version of ad-words AMS that they used to call it and now it’s advertising it and Amazon or whatever. Can’t you just like, you know, kind of throw it up there and, and use, advertising to get the job done and put it at the top of the list or how does it, how does that not help or how is SEO more important?
[00:05:17] Michael: Well, you can throw money at advertising and get it to the top of the list. But depends which lists you’re talking about. So on Amazon search results, just like on Google, of course you have your sponsored search results. In other words that are advertising driven, and then you have your organic search results.
[00:05:31] The issue in both cases is really that the economics are against you. So on Amazon, you can rank so to a degree by brute force, I used spending competition. But the difference between Amazon and, your own direct to consumer site is an interesting one because I’ve got one client, just, just the one at the moment he’s got primarily just his own direct to consumer site does not sell on Amazon.
[00:05:50] He did approach when I said to him, look, I’m not as Shopify specialist. And he said, well, you know, there are various sort of strategy things I think you’re good at. And it’s, it’s working out so far, but anyway, he is really driving his business, buy, buy Google ads. Right. But that’s interesting because number one, his products range in cost.
[00:06:06] So the consumer, if not 200, $300 up to $3,000. So that means the economics can work differently. And number two, he can upsell down, sell, cross sell, and all the things you could do is direct to consumer site owner. We don’t have that option Anderson. So the economics almost definitely mean you lose money.
[00:06:21] If you’re just using ads. So on Amazon, I would say you have almost zero choice. You have to get organic SEO working.
[00:06:27] Jason: Before we jump into that, you’ve mentioned, several platforms, you know, how do these all work together before we get into the nitty gritty of Amazon?
[00:06:35] Is there nuance there in terms of what to have on different platforms? And how do you think about SEO broader than it.
[00:06:42] Michael: I think the reason, that you need to think a bit broader is because Amazon themselves have strategic problems they need to solve. And if you align your thinking with Amazon’s thinking, or for that matter, if you’re on Google with Google’s thinking, then if you’re in alignment with the big thrust, the great big waves and tides.
[00:06:58] From these great big entities, then you’re not swimming against the tide. So I think you need to understand a little bit about the broader picture. So in each SEO platform, Google, Amazon, indeed Spotify or Amazon podcasts, those, those are they’re also SEO driven platforms. There are three players, really that’s the consumer or the customer searching.
[00:07:15] There’s the platform itself run by a company that’s not is for profit. It’s not a charity and it’s not a natural phenomenon, or, an act of God. It is a commercial entity. And then the third thing is the appetizers or sellers that’s passed the third party sellers. So really speaking, any SEO driven platform has to show the consumers relevant and helpful results.
[00:07:34] Sometimes there’s even a bit of an egg legal issue these days, but more commercially it’s kind of important. So that, that people use Google instead of going to being, or they use Amazon instead of Etsy. And or walmart.com their big rival. But there is a complicating factor there as well. To what extent the platform is pure S E O so on Google.
[00:07:52] You say that traditionally people say there are three types of consumers or people that are searching, which is surface. They’re just kind of bored and looking for cat videos, searches. They want answers to questions and shoppers on Amazon. Traditionally, we just say, they’re shoppers. Now it is possible to find window shoppers on Amazon, which is another undesirable type of person because they, they click on your ads and cost you money, and then they don’t buy your products.
[00:08:14] But broadly speaking, that’s a fair sort of division. So there are some differences, but they’ve always got this tension that needs to be negotiated between the needs of the consumer, the needs of the platform and the needs of the third-party sellers who give these platforms, advertising revenue. And that’s always a basic thing to bear in mind when you’re thinking about how to handle SEO on each platform.
[00:08:32] Jason: I like that. Okay. So, that’s an interesting, tangent point. I guess the other reason why understanding the broader platforms is important is because Google frequently ranks the marketplaces, selling marketplaces, Etsy, Amazon, eBay items. And I, I heard that Fazio’s basically built Amazon and on the back of Google advertising, and tapping into the Google, you know, In the early days, I don’t know if that’s still true or not like, you know, how much they are, you know, users of Google ad words, but, that’s so you have to understand that, that you’re not just optimizing for on-platform, you know, broadly, you’re also optimizing as opposed for Google, at the same time, in a way.
[00:09:14] Let
[00:09:14] Michael: me start on that actually, two things to that. First of all, I think Amazon is probably still one of the biggest, if not the biggest word spender in the world. So Google is bigger than Amazon is more general than Amazon it’s been around for longer. It’s the starting point for the internet, but as, even the, as people get directly to Amazon as a kind of product search engine, particularly in the USA, but it will cross the world generally.
[00:09:36] Nevertheless, a lot of searches for products do start on Google. And if you optimize your listing for Amazon S E O you’re right, that there is a knock on effect for Google SEO, although yeah. I would caution you against really focusing on Google SEO. I think Amazon SEO needs to come first. And if you get that right, Google will naturally sort of organically rank your products are anyway.
[00:09:56] So I would focus on Amazon SEO, but you’re right. There’s a potentially a knock on effect that can happen as well. Yeah.
[00:10:02] Jason: So you’ve got the advertisers on the platforms like the advertisers, people who are spending money on Google, or sorry on Facebook, sorry, platforms. You’ve got advertisers on Amazon who were advertising against specific, you know, they’re pushing products focused on specific, key phrases.
[00:10:21] How do they factor into the mix on all of
[00:10:22] Michael: this? Well, they’re kind of a confusing factor because all things being equal. If you want to run a, an SEO platform that serves the consumers best, you wouldn’t have any advertisers now for Google or Facebook. I mean, Facebook is not a search driven platform, I guess, but for Google or YouTube, which is now owned by Google now, no coincidence because it works the same way.
[00:10:41] Second biggest search engine in the world. Yeah. Hmm, that wouldn’t work at all because the only stream they have is advertisers. So it’s a bit like saying in, in American TV, traditional commercial TV in the UK, particularly America to have , you guys are really pretty poorly served as consumers, but the reason you have such a poor consumer experience, but still saying tuned in two things, number one, everybody’s doing it.
[00:11:02] So you’ve got a choice. And number two, the reason that the TV companies have so many ads is because the ads are what pay the money. So really that business one is appetizers payers. And the only reason they pay us, because we’ve got the consumers watching. So the consumers are kind of just cannon fodder for them to sell to the advertising.
[00:11:17] The advertisers make the economics work right now. Amazon has got a very difficult tension because Google just works that way. And it’s simple. If they make their ads too big, a percentage of the platform, people will go and use Bing, but that’s the only tension that Amazon has the tension that the consumers pay them for goods.
[00:11:33] And, they want that to continue. And then they also get money from the advertisers. So there’s a difficult, you mentioned that what I would say is, really on Amazon, the, the tension is varying in the direction of it becoming an advertising platform because whenever Amazon sells a consumer, any items given that they’re getting better and better shipping, it makes them less and less money.
[00:11:54] And in fact, it loses them more and more money. So the only way that the third party that the retail arm of adverts of Amazon, and if we take AWS out of the picture, all of Amazon makes any money is apart from prime, which comes to the consumers pretty much driven from the, third party sellers and advertising is by far the most profitable thing.
[00:12:11] And therefore they’re becoming more of an advertising platform in terms of the profits, but they have to steal the pits to the consumers. Like they’re a search engine, slash they’re giving the best relevant results. And there’s a big tension there that we are caught in the middle of. And you have to understand that big picture.
[00:12:28] Jason: Yeah, because if you’re a consumer and you’re searching for whatever, coffee you want the best selling best coffee to come up, not the advertised, the highest with the most marketing budget coffee to come up. That’s the tension. And so it is a real dance. I mean, I think a lot of us who use Amazon a lot focus on the BSR, so in their best-selling ranks and we know that all things being equal, you can juice those with short term promotional tactics for awhile.
[00:12:59] But if you look at a category over days or weeks, you’ll see the organically best-selling items and, you know, kind of get a feel for what. High quality, you know, does look like not just, you know, momentary high rank or pushed through campaigns or shenanigans or just straight advertised. Okay. So it’s interesting, but these topics are common characteristics across all platforms, is something that you had mentioned, in some of our show notes.
[00:13:27] So what are the common characteristics across all platforms in your view and how does that relate to all of this?
[00:13:33] Michael: I think really, document relevance is one thing message to query match, but then you’ve got the strategic level for the company and those tensions. So as I said, suggest to re articulate, because I think so important if you think like your consumer, you’re more likely to, align with your consumer and that will work out in terms of them buying or profit products and giving you good reviews.
[00:13:50] The same is true with you making the effort to understand the platforms you operate on. So please, you know, you operate in a marketplace, you deal with these same tensions on pixie Faire, right? So I know the, the shareholder. In other words, the owners of the company, at least in your case, there’s two of them rather than, you know, 10 million and it was running the searches and the advertisers.
[00:14:08] So really got the tensions behind that. Drive the strategy, making money for the company right now, maximize advertising versus keeping the end user at the most relevant results, which means you, you rang Tane, your market share. So Google has like 80% of the search market. Amazon has what, 40, 45, 50%, whatever it is of e-commerce.
[00:14:26] And then you’ve got to keep the advertisers on board as well. Cause if, if the advertisers are making zero profit, hopefully if they’re rational people and many are not, and it’s a question, but the ones who are more rational than the biggest spenders will simply go elsewhere eventually. So those are the three sort of areas that they’re constantly juggling.
[00:14:42] And if you can understand where they’re at in their juggling at any given point, I think you can align yourself in a strategic level fairly simply without getting caught in the weeds of, you know, should you do this, that or the other.
[00:14:53] Jason: Yeah. I mean, it’s, it is, it’s so hard to balance that tension and I think let’s, let’s dive into some details on where start, you know, SEO optimizers start.
[00:15:02] But before we do that, I just to reinforce your point, I mean, our marketplace is 115, brands or so on pixie Faire and over 3000 products. Then I can just tell you at that tiny level. So compared to Amazon and we, you know, we’ve done, I think about three eight, 3 million transactions, but at that tiny level 3000 products, discovery is a huge issue and people who are searching for things on our catalog of 3000 still have a very challenging time.
[00:15:37] And we have a challenging time, you know, presenting things to people who are looking for bye Kat. Types. Era’s, there’s just so many ways. And so I, it, it is a massive challenge, I think, for the marketplace, holders, this whole issue of discovery. That’s the key. I think that’s the key thing for me behind all of SEO.
[00:15:59] It’s not just actually sales tactics, copywriting to me, it’s actually discovery and match to query by it. Are you serving them the right thing for what they’re looking for? And if you are, they’re going to be. It’s like, it’s not, to me. It’s part of it to me. It’s like, if I’m showing you the, what you’re looking for, you’re going to buy it.
[00:16:20] If that’s what you wanted. And it’s just in a way that’s simple, but I know there’s technical issues and find points to dump, jump into here. So where do you start Michael with people when they say, how do I, how do I tune up my SEO work? And how do I start on this journey?
[00:16:35] Michael: Well, I, you, what you just said is a hundred percent fight the match to query.
[00:16:39] If you’re giving a fantastic answer to a question or in the question of case of buying a physical product, an answer to that need or a solution to their problem, whatever you want to call it, that’s going to work well. And to the extent that the marketplace owner and operator like you and cinnamon on a small scale or Amazon, a giant scale is successful at matching those two up, then it.
[00:16:58] Sophisticated that and an accurate that S E O work is the less, you have to worry about hacking the algorithm. And the more you have to worry about just being a good at seven, the consumer, which is the good news and the bad news, the good news is if you’ve got a great product and you care about your consumers, that should serve you.
[00:17:13] And if the bad news is, if you’re just trying to hack and you’ve got a terrible product, then, then your days are pretty much over. I was going to say number they’re pretty much over in the modern era. So for me, I would start assuming that you’ve chosen a decent market that you can win. And we’ll talk a bit more about that, but assuming that, and assuming that you’ve got a product that solves your consumer’s product problems, and they give you five star reviews, which are two huge areas.
[00:17:35] So assuming you’ve got that right then I would say, you need to optimize your listing for conversion burst. And the reason for that is two simple things. First of all, in terms of finances, profit, and cashflow, if you go broke, it doesn’t matter if your SEO strategy is great. But the second thing is, and this isn’t unique to Amazon, not unique, but this is very strong and Amazon and on Google they’ve broken.
[00:17:53] This link is because ranking. And conversion rate are intimately linked. And by the way, if you think about it, if you’re trying to serve the end consumer, so they should be, if consumers vote with their feet and, and their wallet and buy stuff that tells Amazon fairly commonsensically. Yeah, well actually we’ve answered their query.
[00:18:10] So we should keep showing this listing for that keyword. So the better Amazon gets at this to some degree, the more you should focus on pleasing the consumer. And so I think that’s absolutely the starting point. The product itself is not enough. It’s about the messaging that you need to articulate. So that’s the optimization piece and that we’ve talked about that before, but even for Amazon SEO, that is the starting
[00:18:32] Jason: point.
[00:18:33] I like that. I, I take your point completely because you know, serving the right product to the, to the customer, who’s doing the query. It’s sort of an arbitrary response you would have, let’s say 50 sellers on the other end of that saying I’m the perfect product to set defeat, to feature the, you know, to, to, you know, use as the response.
[00:18:54] No, I am, no, I am not. I am. At the end of the day, the algorithm is going to dictate the truth by saying which one converts the best. And they’ll lean into that more and more. And I think that makes sense because it is a practical outcome that Amazon can say, we know the truth is, you know, we’ve served all of these, you know, 10 items or 50 items and this one performs best when the customer actually has to make a purchasing decision.
[00:19:22] And so I think that you’re right, that is, there’s a lot of logic in that. So focusing on conversion optimization, is a key part of this for us. And, and to your point, that’s what we want to, I mean, we want to make maximum money with minimum visits. To our product page. So this is the first one. Got it.
[00:19:40] Yeah. Great. So how do we do it? What do we do?
[00:19:42] Michael: To your point, Jason. I think Amazon is getting better at, making sure that the results are relevant and actually therefore, it’s not a kind of moral obligation. It simply is actually. Directly feeding into Amazon. It’s not just a nice theory or common sense, or even marketing logic.
[00:19:58] It’s actually showing up in this statistics that I’ve, I’m privy to as well. So, how do we do this? We discussed elsewhere about optimization, just a quick recap, understand and articulate are the two things I would say that first of all, understand your customer’s pain, the person. The Odeon with a nice psychographics, make sure that product to market match is great, but I’ll only show up when it’s in their hands, by the way.
[00:20:17] But once they it’s in their hands, they give you great reviews. And that is the mechanism that feeds it back into the conversion rates and then understand your benefits and make sure you’re really clear about what’s different about your product. Other people, nothing new, but a lot of this work gets kind of done at a superficial level and you have to deep dive and be very, very meticulous and thorough methodical about it.
[00:20:36] And then the second thing is once you’ve identified all this stuff, you need to put this across in words, images, and video marketing, that is again, incredibly good, thorough and a bubble, absolutely crystal clear and making sure that it’s written and filmed and, and shot in a way that appeals to your target customer.
[00:20:53] We talked about that before. But if you’re trying to rank on Amazon and you gotta do that first.
[00:20:59] Jason: Hmm, I love it. Okay. So how does that tie into, BSRs of bestseller rankings and that kind of.
[00:21:06] Michael: So the pivot point, if you like between listings and rankings is the keywords themselves. But the piece that people miss is that the clicks and conversions, which is to say, add to cart or orders that come after a consumer has searched by those keywords clicks on your listing or not.
[00:21:22] And, then added its cart or not, and bought it or not. Are measured by Amazon. And we’ll directly feedback into your SEO, your search engine optimization really, SEO on Amazon seems a bit primitive compared to Google, but when you think about it, Google has all sorts of ways to think the problem that it has to solve a very complex question, which is what’s in the mind of the search, or have they had their question answered.
[00:21:44] And that’s quite a subtle thing to answer. Whereas this, the Amazon, the end result is buying and that’s, as you said, a much more concrete signal to deal with. So really, two, two things in the listing. Number one is keyword targeting. You’ve got to target the right keywords, make sure that in the listing, you know, but number two, make sure they’re relevant to the customer.
[00:22:03] In other words, you’re offering a great solution to the problem they have. If you are selling, you know, blue widgets, I don’t know. Blue iPhone holder then do not put the word red iPhone holder in, even though some people will click on it and the odd person will buy because not many people will buy and Amazon’s algorithm will notice that and start penalizing you not only for the word red iPhone holder, but if you do it often enough, they’ll start to just generally dereg your listing because you’re not actually playing by their rules, which is their overall thrust is to try and answer these tensions I’ve discussed, which is, they need to give relevant answers to consumers.
[00:22:37] And if you keep giving irrelevant answers as a platform, Because humans will disappear and they know that. So at some point they will punish you for irrelevant. So relevance is absolutely critical. The other thing to think about as a broader thing is search intent, which means when somebody puts in a keyword into Amazon or for that matter, Google, what are they wanting to achieve?
[00:22:54] Suddenly puts in a headache pills. They don’t want pills that give you a headache. They want shells to take away the headache. It’s kind of obvious, right? But some things are a bit more subtle than that. I mean, if somebody puts in back brace, they’re probably wanting to solve the problem with back pain.
[00:23:07] That’s just possible that you might have something that isn’t strictly a back brace, but is so closely aligned with that search intent that you could should consider putting that keyword in. So you have to think like a human being and not just be literal minded about this as well.
[00:23:20] Jason: Solutions to problems.
[00:23:21] Yeah, exactly. Right.
[00:23:22] Wrapup: Hey folks. Thank you so much for listening to another episode of the e-commerce leader. Now, obviously Amazon S E O, or keyword ranking, or simply product ranking listing ranking. Any of those terms very. Basic and incredibly important topics. So I don’t apologize for us camping on it for a while, but I’m aware that today we didn’t give you many actionable tactics and I promise that those are coming up.
[00:23:48] We’re going to do another couple of episodes on this topic because it’s so important to our listeners and our clients. But here’s the thing. I do think that understanding the overall picture. Particularly, if you intend to be around this for a long term and or substantial amount of your money is coming from this, that you need to have a bigger picture understanding of what’s going on because the latest tactics may work for a while and then they’ll stop working.
[00:24:12] Whereas if you have a, an understanding of the strategic drivers of this situation, I think you can work out some of the stuff yourself, or you can understand the situation. I think it was Benjamin Franklin that said something like, manufacturers, practices is shorter problems. Whereas a man who follows principles is in better shape.
[00:24:31] That’s not how he put it. And for man read woman or person, obviously, but you get the idea. So that said today, what we covered just to recap is first of all, what is the meaning of S E O? And the answer is really about, so. Engines being there to give a relevant results to searches. And what does relevant mean?
[00:24:50] Well, it helps them solve a problem. So there’s this question of search intent. What is the person trying to do when they. You know, on the platform, this, the sort of business model that Amazon SEO is important for in the arts is really, whoever can change a listing and optimize it, which brings us really to why listing conversion optimization is in separable from SEO on the.
[00:25:10] Platform, which is one place where it differs from Google. If you sell more stuff because of people visiting or listings on, or what page on Google search results that will not drive Google SEO directly, but it does on Amazon. And we have to understand that we have to think about this three way tension that is at the heart of SEO on all platforms between the platform itself and their shareholders who wants to make profits.
[00:25:34] The consumers who are visiting, who want really good quality relevant results and the advertising budgets, the needs of the advertisers, and then fact that the platforms kind of split between the immediate payoff of money from advertisers versus the longer term loyalty of consumers. So we’ve got to always be aware of that tension and how any particular platform is trying to solve it on a particular problem point.
[00:25:56] Yeah. So some strategy level stuff there. The next episode, we’re going to talk about the three essential digital marks and metrics for SEO on all platforms, including Amazon, how those metrics show up. And I was in there a few issues there and how to get around them, how the budget ties into Amazon S E O how to try and value it for keywords worth, trying to rank for and how long tail keywords factor into Amazon SEO to name, but a few.
[00:26:19] So lots of detail. Worth thinking through, this is not something that you’re going to solve overnight, nor is it an area that is so unimportant that you can just listen to one podcast and that’s it. You’re done. I think you need to educate yourself about this at a deep level. Hopefully we’re part of that.
[00:26:36] If you find what we’re doing valuable, then we’d love to get your highest and best review on the Amazon. Sorry, the apple podcasts, platform talking SEO platforms, another one. So, if you can give us a ranking 1, 2, 3, 4, or five star reviews, but also on any podcast player, the more downloads you get, that’s the main sort of SEO ranking factor we like on Amazon.
[00:26:59] I’m sorry. On apple. All these digital platforms that start with a apple podcasts is what I’m saying or Spotify or anything else. It’s really helpful to us. If you do give us a download or if you just subscribe, even if you listen regularly anyway, we’ve really appreciate. That’s pretty much the only thing we ever going to ask from you.
[00:27:17] If one day you want to work with myself or Jason, then you’re very, very welcome to apply. And we can have a conversation in both cases, we’re both application only for our mastermind or one-to-one match. But for the majority of listeners, we’re never going to take a penny off you. And that is absolutely fine by us.
[00:27:34] We want to help you the best we can. It’s our honor to serve you. But all we’d ask in return is a little bit of love with a subscription. So if you can do that for us, that would be amazing. And we will continue to help you become the best e-commerce leader. You can be. Thanks for listening.
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