The E-commerce Leader

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[00:00:30] Intro: Welcome back to the economy, this leader, and today Jason Myers and myself, we’ll be discussing. Jason’s really, it’s mostly Jason’s experience with click funnels. I last time we talked about sometimes when you might not want to use click funnels because wonderful tool as it is, it might not be right for this situation.
[00:00:47] But assuming that you’ve listened to that, and if you haven’t, I’d suggest you do today, we’re going to focus a little bit more on, on some successes that Jason and his business partner in their coaching business, Kyle I’ve had. Indeed some of the recommendations he has from the sort of top level of how do you use click funnels and set yourself up for success.
[00:01:03] So I think a really fun one, a bit different from my user conversations. And, have you enjoyed today’s show?
[00:01:08] Michael: what we kind of started with the caution and now we’re getting people excited. So I guess we kind of do it the wrong way round didn’t they? But yeah, we showed you the motorbike now, and you’re going to forget about the, the, you know, the riding training it’s useful.
[00:01:21] But again, I sort of started with the more nerdy direct sort of evaluation of numbers question, but more broadly, what would you say you’ve learned from running so far to, and I guess by the end of this year, three large scale click funnel.
[00:01:35] Jason: Yeah. It’s a great question. So for, for Kyle and I specific use, and you know, we’ve done these two events so far this year, we’ve really learned a ton about, you know, Click funnels, what you might call it done, right.
[00:01:49] Or done well, in our view. And, and so I think we’ve, we’ve learned a ton. I will say in our case, what we’ve realized is that it’s a good tool for campaigning at the top of the funnel, I guess you could say. So if you think of your customer base as a funnel where you’ve got people at the top of that funnel, who don’t even know about you, who you want to put something in front of, and the question is, what are you going to put in front of them, to get on their radar, to have them know you and ideally like you, and then trust you is what, what are you going to do there for those people?
[00:02:24] And again, this is information marketing specific really in our use case, but, Campaign work works really well in that regard. And so that’s how we’ve been using it as top of funnel, strategies. And so, you know, we’re, we’re, I’m excited to do that. It’s working, and, we’ll continue to do that. Our goal was to do four, top of funnel campaigns this year, we’ve done two, they worked or about to do our third on September 6th.
[00:02:48] It’s in supportive, you know, Danny stock’s new book, second edition of his book. And, and, w we’ll do a fourth one in, in Q4. Yeah.
[00:02:57] Michael: Cool. Now we’ve written in the outline that we always put together for the podcast. Can you give me some behind the scenes details and numbers? It feels like a weird question, but I’m always curious.
[00:03:07] So if you’re willing to share. I’d love to know a little bit about how the numbers actually stuck up in
[00:03:12] Jason: real life. Sure, sure, sure. Yeah, happy to do it. So, yeah, open book on this stuff. So we we’ve done, you know, just on the front end offer at work, right at a hundred thousand dollars in sales that came from two events.
[00:03:25] The first one was probably, if I just do just general split of the basic info was probably $30,000 event. The second event was like a $70,000 event. So it felt like we’re getting better at it. The first event was a virtual summit, for $17 and you got the book, a physical copy of it. And then the second event was a 30 day challenge, which was just digitally delivered information.
[00:03:50] Pros and cons of each of those, the physical book was a nightmare to mail out. We’ve just decided to in our little business, we won’t be doing physical books through click funnels because honestly, I literally still, this is horrible to say, but literally have still a stack of books that were returned to us from the us postal service that were not deliverable, but we mailed them all at expense, our expense.
[00:04:23] And so a physical book was kind of the cornerstone of the first. First campaign we did. And then the, and then the, the second campaign that we did was 30 day challenge. And the challenge model, if you’re not tapped into what that is and how it works, that can be a really powerful model doing online challenges.
[00:04:41] Many, many people are doing on Pedro a day, owes a great guy. He’s sort of the pioneer and expert in challenges now. And I was, I’ve been at his events and been on I’ve taught, actually taught, and did a special teaching in his, event a couple of years or in his group a couple of years ago. But anyway, so the second one was a challenge and we did it as a 30 day challenge.
[00:05:00] And the summation summary of that one was it worked a lot better than our first way, but 30 days is just really long. But financially it worked better in systems wise, it worked better. And so, we, we hope our third whack at it. Here in September will be. Wiser and better and, you know, we’ll get better at doing it.
[00:05:17] So hopefully that’s a little bit of a behind the scenes, insight. There are a lot of nuances there. We could talk about how we’ve used affiliates or how we’ve used, other parts of the, you know, the system.
[00:05:27] Michael: Yeah, I I’d certainly very, I could talk to you all day, but it’s so I’ll try and keep it to the simpler questions.
[00:05:32] I think, the first one is obviously the reflection on the physical book. I remember you saying at the time there was a, there was a note of panic in your response to some of those things, which if I may say that it was unlike be kind to us, we were working on the book delivery site. I could sense already, you know, you’ve got your family involved and it was going to be quite a hard, it
[00:05:49] Jason: was a thousand books.
[00:05:50] Yeah, that’s a lot. We didn’t expect to have a thousand people participate. We just, just right under 1,982 or something like that. But a thousand books, my father-in-law’s at my shipping manager. I didn’t even tell him that I was doing this at a time. And then he’s got literally a thousand books to send out.
[00:06:10] You monument, that’s like reams of paper of shipping orders printed out
[00:06:15] Michael: the heavy things I look around and it’s horrible as well. So yeah, I guess one of the, one of the sort of meta learnings from that I suppose is kind of preparing for a bigger success in marketing, because what people is talking about growth or good.
[00:06:28] If I’ve had a good Q4, which normally means of salt more stuff. But if you’re, if you’re shipping stuff, that means you’ve got to sell, you’ve got to buy the stock. Or I guess maybe you get it cheaper from your publisher, but you still got to buy it. You got to physically move it around the place. And then you’ve got to do all the customer service normally consisting of where’s my stuff.
[00:06:42] So, that that’s a success for the marketing side is a problem for the fulfillment side. And I think, you know, you’ve, yeah, you had an interesting test case there,
[00:06:51] Jason: and I know it’s not for e-commerce physical product sellers, quite the point, unless they want to do a book at some point, but let me just say this, the trade off that we made there was launched a book on Amazon and send all of the energy and enthusiasm and traffic and strategies to Amazon or to launch it.
[00:07:08] Click funnels and send all the energy traffic and enthusiasm to click funnels that the trade-off there is on Amazon. You get the long tail benefit of installing your book as a bestseller. Number one in your category, a lot of reviews, which obviously helps for longterm organic, you know, sales on Amazon.
[00:07:29] We gave away all of that by doing it through ClickFunnels. Now, Russell has strategies for how to kind of mitigate that. But, but, but nonetheless, that was our basic trade-off with that book in hindsight, doing it, again, I would still do it this way. I would still do it through ClickFunnels rather than do it through Amazon.
[00:07:47] Cause I’ve already got books on Amazon, you know, a lot of people don’t, but I mean, this was like my 10th or 11th book, so, so I wanted to do it through ClickFunnels for the, you know, the opportunity to do a special event, to use the click funnels, five, you know, upsell or, you know, selling offers, et cetera, et cetera.
[00:08:04] Michael: I guess that’s, in microcosm, that’s the, the contrary that we will have done, we have Amazon where it’s like one and done, whether you’re selling a hundred dollars widget that you have made in China and sell a hundred a day or a book or whatever, versus having your own site, where that the, again, the conceptual thing that I don’t want people to mess with their prejudice against click funnels, for whatever reason, or they just, it isn’t right for them is not to miss this idea of the backend, which in information marketing, I was taught in 2007, but we forget if you’re too Amazon focused, which is the money’s not made in the first salary in the secondary.
[00:08:33] And the third it’s the fourth. Hmm, where you, you get up from breakeven to, you know, really great profits. And is that, you know, that the average order value or the average lifetime value, both, both things, I guess, in this case. Right. So I think it’s important not to lose sight of that. And I can certainly see why you’d go for click funnels.
[00:08:52] I I’d be tempted. I’ve not launched a book yet. Definitely on the agenda. So this all sounds like quite a lot of work. I mean, how long did it take you to actually set the campaign up? Because it’s one thing to pay for the traffic. It’s another thing to get ready to receive traffic.
[00:09:06] Jason: Yeah. ClickFunnels has itself as a, just a tool to use a sort of a sliding scale of cost.
[00:09:12] And so, you know, the pricing of ClickFunnels is one component of it and then the, The actual time and effort to build out, you know, the, the, the site is the other piece. And so, you know, the question is, you know, two-fold, I’m just looking honestly, at the ClickFunnels pricing info, just to make sure I get it correct, but I think the general level was 99 bucks.
[00:09:33] And then it’s 2 99 for the kind of better higher priced deal that could be wrong. But I think that’s in general what their structures were on the higher bracketed, structure. So it’s not cheap, you know, I mean, as a, as a platform that’s more expensive than, then you know, a lot of services, but, so that’s one component of it and it’s a recurring membership model.
[00:09:53] So, you know, if you sign up for ClickFunnels, you’re not going to want to, cancel after month two, after you’ve done your campaign, unless you’re just abandoning it, you know, and it was a one time. So that’s one cost and the other cost is how long it took to set up the site. And here’s where I would just say, your personal standards of quality are a massive, factor in the equation.
[00:10:19] If I set up a ClickFunnels site and you could, you can go see ours, you can go see, still see our, e-commerce power summit, site. Maybe we’ll put it in the show notes and you can also see the Replens challenge, site that’s. That’s the one we’re gonna use in September. So depending on when you listen to this, it might have the, you know, the, the five day version residing on it, or it might have the, the 30 day version residing on it.
[00:10:40] But, but if, back to my point, if I was setting those up, they would look bad and they would be done fast. Fortunately, Kyle, my business partner is super OCD on such things and he really spends. The time to make them outstanding and ver we’re very, very proud. I’m very proud of those sites. And I didn’t do the work.
[00:11:00] He did the work. If I would have done it, it would not have looked good. And so that’s a huge factor in answering the question of how long does this take? I would just say in general, it is as complicated, at least as setting up an entire Shopify site. So just realize, you know, you’re setting up a Shopify site, but you’re, you know, equivalent level of work.
[00:11:23] If you’ve done that, but it’s just a different platform with different tools, widgets, you know, buttons systems you. So, so the first time you do it, like with anything is going to be a lot of learning curve, a lot of hitting the help guide, a lot of watching the tutorial videos, a lot of probably even doing a chat session with them until you get it figured out that learning curve.
[00:11:46] You know, to be honest, it’s just. It’s not a pretty, sometimes you gotta, you gotta fight through that pain. But Kyle’s done that. And now he’s, you know, and he’s also found a resource. He has a guy who builds these for us. Now that basically does the, let’s say 75% of the. Construct of the funnel and then Kyle refines and polishes it.
[00:12:12] And, that’s been hugely helpful. His name’s Asher and he’s a nice guy and he’s, he’s building these for us. And, and Kyle gives him all the guidelines. And then we’re also now cloning our prior funnels, which helps tremendously. Once you’ve kind of built one, you can use it as a template if you will, if you do similar things.
[00:12:30] So a lot goes in to answering that question, you know, how long does it take, but hopefully it gives some flavor to it.
[00:12:35] Michael: Yep. It does. And thanks for being really honest about it, but I think he’ll say, the first time you got accept, I think, Is it, Tony Robbins is never a great sign of you’re creating Sandy Robbins.
[00:12:43] He says some good stuff that he says that people are underestimated. They overestimate what they can do in a year. And they underestimate what they can do in 10 years. Not now, if you take that Dante, you know, three months, maybe, you know, you probably is going to take you three times as long, but then you want to, to build anything in my experience.
[00:12:57] But then once you’ve got the built and you’ve got the skills, not only can you work much faster, but you’re in a position to employ other people because you know what to ask people to do and you know, what isn’t worth doing, and then you suddenly move forward a lot faster. So I’ve had that experience.
[00:13:11] And I think it’s good to be honest about that. So it’s quite a big project by the sound of it.
[00:13:16] Jason: It is, I wouldn’t discount it. And, and you know, if you’re super ninja at building on your Shopify platform or you’re really comfortable, maybe you’ve built on other platforms. You’re like, oh, I got this. I’m good at it.
[00:13:26] And not just in your own mind. You’re good at. Literally the visual quality is, at a high level. Then I would say, yeah, you know, if you got a specific campaign that you want to launch on ClickFunnels and, you know, go for it, you’ll learn through the first one and then you’ll be better at it. But if you struggle or if you say, Hey, I don’t know how to fix my Shopify homepage or I can’t do, you know, a lot of the parts of that.
[00:13:51] You will not. I mean, you will not be able to do this on your own, but you know, they, they give you tons of, oh, it’s so easy. Dragon. Tutorial here’s here’s Russell setting up a funnel in 10 minutes, go timer. He does that every Friday, final Friday, right. He’s done hundreds of these or thousands. And you have not.
[00:14:09] And so I, you know, truth in advertising there, I think is important.
[00:14:12] Michael: True. And the other thing I would say when it comes to pickup. A, you know, technology, software platform, whatever you want to call it. One of the things I was thinking about, one of the reasons I stick with WordPress for certain things is simply that the, what is apps that you stuffed with people who are very good at WordPress, and you’ve got all your picker, people on Upwork or three friends or hiring people.
[00:14:31] And I think something like click funnels would also be very, very well-supported, which is really important because you probably don’t want to be, if you’re going to do this serious scale, doing all the legwork yourself, and even though you can clone certain things, there’s always tweaks. And so Kyle being able to find somebody and an outsource that is probably easier for click funnels than some rather obscure, platform.
[00:14:48] If you picked one site, I was thinking it’s worth thinking about what’s through as well. Again, another reason to use Shopify or, you know, other very popular platforms as well. So, would you be willing to share a little bit about the, the sort of metrics that you’ve found, some of the sort of percentages that, that turn up, I guess everyone’s funnel is going to be unique?
[00:15:07] Jason: Yeah. No, it’s fine. I’m it’s fine. I gotta, I gotta, I gotta have log in to ClickFunnels here, but, yeah, no, I mean, th the first question is how does your front end offer perform? You know, what’s the take rate on your, on your front end offer. And so that, you know, so that’s by specific, you know, funnel or campaign.
[00:15:25] And so, so let me just pull something up here and see, can I, can I do this on the fly here? I’m looking at my stats. No, no, it’s totally cool. It’s totally fine. So yeah, let me, let me just look at, my, I’m, I’m in looking at my details, and so let me. I suppose
[00:15:45] Michael: for that, it strikes me that the take-up rate of your first off is absolutely critical because if people don’t see that, then they’re not going to see the other offers, I guess.
[00:15:51] So that’s like the sort of driving metric behind everything else, right? Yeah.
[00:15:55] Jason: Yeah. Okay. So, yeah, I mean, on our 30 day on our 30 day challenge, our last one, we had, Average total checkout value of $67 and 17 cents. So the whole shenanigan, you know, when somebody went through it, our average order value, $67 and 17 cents, the, the front end offer a take rate was 64.25%.
[00:16:18] Now that would be equivalent on Shopify to your, if you think of your click click-through rate metrics in your analytics dashboard, there’s three buckets there’s added to cart. And then, began checkout and completed checkout. That would be equivalent to the completed checkout, which on many people’s Shopify site is like 2% that’s average for Shopify.
[00:16:37] So click funnels, ours was 64.2, 5%. So, so we crushed it on that front end offer.
[00:16:45] Michael: What did you do to get that kind of response? That’s extraordinary.
[00:16:48] Jason: We gave away massive value for $30. Okay. I mean, it comes down to, does the customer believe what you’re offering them is a huge value and do they see huge benefit in it?
[00:17:01] And, you know, information marketing is way different than, you know, then physical product. But nonetheless, I mean, that’s sort of how to think about this. And then, you know, it goes down, it cascades down from there. And, but that’s in essence, that’s sort of how, how it works.
[00:17:13] Michael: Interesting. I’m gonna go to show, the power that we have if you’re willing to kind of pay the price.
[00:17:18] I guess literally in, in terms of your time, 30 days is a very heavy price. I can see why you’ve gone five days it’s for the next one. Right. But, you know, still that’s an extraordinary, conversion rate for any kind of offer. And where did you get your without getting into the weeds obviously, but what was your main sort of traffic source?
[00:17:34] Was it paid advertising and if so, what kinds of
[00:17:36] Jason: platforms? Okay, great. It’s a great question. On our first campaign that we did early in the year, our main source was affiliates. Cause we, we basically to summit, we had like, I dunno what it was at 22 speakers. You were a speaker for it. And every one of those speakers, we offered them to be an affiliate.
[00:17:53] If they wanted to be, they didn’t have to be. And, you know, a good number of. Said yes to that. And so that was part of our math in that front, in that first campaign of the year for us was we had a lot of affiliate payouts too. And so, so that was a main source of traffic. Now in our most recent one, it was mostly our email list, and not so much affiliates.
[00:18:11] Now in this one that we’re about to do for Q3, our hope is that it’s mostly paid traffic from Facebook. So we’re learning as we go and we’re kind of trying different things. And so, yeah, that’s, that’s kinda how we, yeah.
[00:18:26] Michael: Instinct that might explain partly, I just think he’s 64% an astronomically high conversion rate for anything where you’re actually asking for anything, actually even an email just nevermind $30.
[00:18:35] And I guess if that came from a very pre-warned plus way, I know you’re very diligent at sending out, you know, weekly packed full of goodness newsletters to your email list. I’m sure you have a great warm relationship cause you and Kyle are very good on podcasts now, nowadays and video marketing and the Facebook groups.
[00:18:51] So I guess it’s probably a Testament to how well you’ve nurtured that relationship. I’m imagining. Would you say that’s true? It sounds like a very high one to expect from cold
[00:18:59] Jason: traffic. I’d imagine we had some special elements there for that 30 day challenge. It was, the 30 day Replens challenge.
[00:19:06] Danny stock was our key, instructor, but, and we had other speakers as well, Kate Chaddick and a few others that, really did a phenomenal job, with that effort. And. And that was a V you know, the uniqueness of that situation was, you know, directly related to the success. You know, Danny is known as the guru of this strategy called replen selling, and he, people hadn’t heard from him for awhile.
[00:19:31] He hadn’t done anything that was like this, in a good amount of time. And it was sort of him coming out of, you know, out of, out of, the wilderness a little bit in a way, I guess, to the people who were on, on the list and, and they wanted to hear from him and they wanted to participate in and learn from them.
[00:19:47] And so, you know, it was a unique offer, but I would say just at a macro level, we had good product market fit. You know, which is the key thing for success in terms of, you know, front end offer conversion for any seller, any, any type of product.
[00:19:59] Michael: Basically. Yeah. So I guess it’s that product market fit that the whole Dan Kennedy message market fit, which is slightly different, but related.
[00:20:06] And also it seems to me, yeah, a combination of a perfect storm. So a really well known person in the space, some unique content for them really, really good fits. Obviously you’ve done a great job of nurturing your list. And then I have to say that your landing page did look beautiful and it was beautifully presented.
[00:20:21] So Kyle’s work that I’m sure it did have a big impact because it did have a visual impact. It felt very, you know, attractive or authoritative. Exactly. Which makes a difference.
[00:20:33] Jason: You have the page speaks to credibility and are you professional and, and Kyle makes those pages look super legit. Yeah, so, and that, that obviously helps.
[00:20:43] Yeah.
[00:20:43] Michael: Interesting. So you did all the right things there. Really? So just the final question is really from me about you, you obviously using it for information products. We’ve mentioned that with physical products, if you’ve got a big suite of them, Shopify is more appropriate or whatever, we commerce, big commerce, et cetera, things that are geared to that.
[00:21:00] So how possible is it for using for physical products and, and what about membership programs? What’s the sort of broader picture of the use
[00:21:06] Jason: case of it? I think it can be used, you know, for a physical products. I would say, let’s say, let’s just say, for example, your physical product seller, you’ve got it, you know, a dozen things that are your private label, branded items that you sell successfully on Amazon and Shopify let’s use that as the framework.
[00:21:25] If you were going to come out with a special, limited edition, run of some specific product, maybe it’s a version of one of your current products. It’s, you know, I don’t know some special version on it, or maybe it’s a special, unique product that you only are ever going to have in limited space apply, but you know, your customers already love it.
[00:21:44] Maybe it’s, you know, something that, you know, your customers have always wanted, but you don’t want to make it. Or you’re concerned about supply, you know, supply chain problems and you just want to try it once. Then, then click funnels could be a good use case, but you, you know, you want to think through what else in that collection of five offers you would put in there, you know, so you, you don’t want to do it if you’ve just got one thing to offer them without a bump, without an OTO, without a down sell and without a concluding, offer.
[00:22:14] So, you know, that’s, that’s kind of how you want to think about it. You could also, if you wanted it, let’s say in, in this context, let’s say you’ve got a good collection. You know, physical products you sell on Amazon, and you’ve got one that you think a new thing that you’ve never sold before that you think could do really well.
[00:22:29] And you want to try it on, you know, an off Amazon context and you know, that it’s just going to be a one-off thing. It’s not, it’s not going to be a line of products. It’s not going to be a collection or anything like that. Then, you know, a click funnels, you know, evergreen, landing page could be, could be fantastic.
[00:22:45] And, and so, you know, those, those are the specific use cases now in terms of members. You absolutely can do a membership program through ClickFunnels in the most obvious use cases, software as a service. One of the components of our funnel that we did for, the 30 day Replens challenge was, to get our suite of software tools.
[00:23:03] We have four software tools for Amazon sellers and we made that offer in that, and that’s an ongoing recurring offer, and monthly recurring membership in essence for the software. And we made that offer in that funnel. So, you know, there’s, there’s value there, there. And so when you do membership through that, one of the things you want to ask yourself is what’s that.
[00:23:25] Campaign window for tracking my success. Let’s let’s just say you run your campaign for two weeks hard. Like this is my, you know, this is my launch campaign, date and range, and this is what I’m focused on. But if you get a thousand people who give you whatever amount of month, you know, $29 or whatever it is, all that money residual income permanently baked in is your monthly recurring revenue, you know, do you attribute it to that front campaign or not?
[00:23:52] I mean, you have to say at a point, this made us this much money, but it also benefited our business by, you know, this ongoing revenue stream. So that’s kind of a more complicated math question for running membership programs or ClickFunnels, but certainly connect. It feels to
[00:24:08] Michael: me a bit like it’s, it’s a, in a lot of contexts of kind of rocket booster who strap it onto a basic space vehicle where I always use space shuttle, but that’s very outdated note.
[00:24:16] So it’s how old I am, but whatever it is, you strap it on. And then you go crazy and unlike space, X’s profit versus these days, it’s reusable in the sense that you could clone it or whatever, but it’s kind of a one and done to a degree. But then once you got things into orbit, there’s a lot of residual value that comes from it, which for me is what excites me.
[00:24:36] If I could see that, that would be much more interesting to me. Yeah. It would broaden the types of business use cases, I guess, rather than the traditional information product launch, which, which I understand can be, Pretty wasteful in the sense that you get an awful lot of money coming in one go, and then you spend an awful lot of money on a field hits.
[00:24:53] Where has this sounds like it’s been very, very successful financially out of the gate. And you’re refining that. So talking for a finding, very interesting that you’re experimenting each time. So you’ve got your third use of ClickFunnels in a big way. Coming up with your, is it the five day Replens challenge?
[00:25:08] Tell me about what choices you’ve made there on what, what you’re
[00:25:11] Jason: trying to achieve. Yep. Well, obviously we limited the duration radically, so it’s just five days rather than 30. So we think that’s a step in the right direction. Will that be true or not? I guess we’ll find out. The front end offer is the challenge.
[00:25:23] But the core item that you receive is, the second edition of Danny’s, book, become an Amazon selling legend using retail arbitrage as a title, and it’s a revised and expanded second edition and you get the five-day challenge and the digital copy of his book for five bucks. So it’s $5 on the front end.
[00:25:43] So, you know, our first one, the virtual summit was $17. Front-end the second one we did was 30 days for $30. And then this one will be five days for $5. Plus you get his book. So that feels like a really good, offer to us. Now we’ve chosen. We chose to launch it on September six, which in the us is labor day.
[00:26:05] It’s a holiday, a federal holiday. That’s a dicey one because everyone could be barbecuing in their backyard, not on their computers. And like I’m not participating in any challenge, but it’s from that Monday through, you know, that for that week basically, is that a good idea or bad idea? I don’t know.
[00:26:22] We’ll find out. But it kind of felt like, you know, the subtitle for the whole campaign is, use your shopping skills to pay the bills. And it is again, top of funnel appealing to new people who don’t know us. And the idea is we want to talk to them about using retail arbitrage in particular, the Replens, strategy that Danny’s pioneered and perfected to.
[00:26:46] Make money online. It’s a top of funnel offer. And I know Michael, you and I have had conversations about what, like, you know, you literally said, Jason, what are you doing? That is like a newbie offer, a free a top of funnel offer. And it is, and we want to go there deliberately. We’ve worked with, amazing seven figure sellers who we work one-on-one with that have very powerful brands and successful e-commerce operations.
[00:27:11] Already we own that’s that’s who we work with, but we’re actually in the process of building up to the top of the funnel. And this is part of that. So yeah, that’s some of what’s going on. Yeah, thanks for saying that. When
[00:27:23] Michael: you guys, you manage the phrase, entrepreneur often means somebody who’s tried a lot of stuff.
[00:27:28] And that certainly applies to me what I really like about what you can kind of do on that even since the time that you know each other for what, over three nights, three years now, but you’ve been consistently adding types of business and business models and income streams whilst maintaining the existing ones and in fact, growing them, which is fantastic.
[00:27:45] So this is another example in that direction, I guess, isn’t it that you’re now broadening potentially massively that the sort of people you can reach. And I think, I would just urge everyone to remember why they got into the water in the first place. A lot of people get very kind of tribal about I’m an Amazon seller, I’m in this whatever e-commerce seller.
[00:28:01] I’m not a guru, I’m an information guy out of touch physical products. I just think that’s that. You’re a great example of somebody smashed all those barriers and is making money and serving people. And I guess, so the essence is a business, right? I really admire what you guys have done. It’s very creative and I like this.
[00:28:18] Intellectual slash business creativity. We’re going to try labor day. Is that good? No idea. Well, I like your courage that you’re willing to try it. You’ve made the decision. And I think that in marketing generally, that what I see it goes wrong is when they say you’re everything’s guy for about a year, nothing to nobody, and you made a decision, you’ve got a theme, you’ve got a clear type of person you’re appealing to, and then the rest will come out.
[00:28:40] And this stops, I
[00:28:41] Jason: guess, you know? Yeah. We love working with e-commerce sellers and we love working with the veterans and there’s pros and cons. There. We love offering services to our current coaching clients. That’s, you know, we do that. We love the software tools that we purchased. We, you know, we acquired software, last year and, and we’ve really enjoyed working with people who are new to it as well.
[00:29:02] And so e-commerce, ser serving e-commerce sellers is our theme and we’re going to continue to expand. You know, elements of that as we go. And yeah, this is just one, one aspect of that. So I think that’s, that’s the thing to think about is, you know, how do you obsess over serving your ideal customer?
[00:29:19] Well, and hopefully this podcast does that, hopefully our books do that are you, to me, courses are software as a service tools are one-on-one coaching every
[00:29:28] Michael: single area. It’s incredible. So, yeah, this is all I guess. So this ClickFunnels thing is a very narrow sort of example, of, of a very broad in a successful approach to seven people in a segment and gradually expanding into the segment from a very nice start.
[00:29:41] So, yes, I guess my final question, I’d just like to ask you, if you can just summarize the basics about click funnels for e-commerce for them.
[00:29:50] Jason: Yep. Click funnels is a fantastic tool for running e-commerce campaigns broadly, but for both physical, digital information marketing, membership programming software as a service, it is really a Swiss army knife tool.
[00:30:04] The most appropriate use case depends on what you’re already doing and what you want to do in the future. But I would encourage everybody to check it out. In my newsletter that I sent out this morning, I used my affiliate link for ClickFunnels, which I’ve never used. I’ve never made, I don’t think I’ve ever made any money.
[00:30:17] I don’t think I’ve ever promoted them before, but I thought. Why not, you know? So if you read my newsletter this morning, you’ll, you’ll have seen my disclaimer that here’s a link for ClickFunnels, with the, with the affiliate link. And I think that people should check it out. Russell offers his books.com secrets, traffic secrets in whatever his expert secrets, those books he offers through click funnels, landing pages that you can go check out, but also check out what he’s doing.
[00:30:45] Yeah on those pages as you go through that experience, to learn how ClickFunnels works.
[00:30:50] Michael: And I would say that the most important thing isn’t to fall in love with a particular platform or wonderful as ClickFunnels may be or anything else it’s to understand the structure behind it, the psychological structures, the marketing structures and the tactics, and yeah, exactly.
[00:31:04] I think, I think that’s the key and everything you’ve said today. I just want to emphasize again, just in case people going, oh, I don’t want to do click funnels. Well, you can set this stuff up on pretty much any platform you just have to accept. It’s not as geared to that kind of set up as ClickFunnels.
[00:31:17] It’s not built for it, right. The maintenance writes me. Well, there’s been a great conversation, man, as, as ever. I, I feel like I’ve learned a ton. I hope that everyone listening has as well. And I just want to say, don’t forget to subscribe to the e-commerce leader. You can join the other people that are coming on numbers, getting the right direction, which is great to see.
[00:31:34] And I think we’re actually now ranking for e-commerce without that dash. Sometimes number one, price is great to see we’re getting up there. I do know some of the people who listen, cause they mentioned stuff they’ve heard on the podcast. So that’s a clue that actually listening, not just being nice and some seven figure Amazon sellers or people who’ve sold their business and businesses for seven figures are definitely listening.
[00:31:52] I’ve got a PM earlier today saying, oh, you mentioned such and such on a podcast with Jason. I’m like, oh yes, I know what you mean. So come and join the guys. I mean, it’s being listened to by, by the right people. So come and join us.
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