Your job as an entrepreneur is to master the game of pricing in a creative and interesting way. You want to become the smartest pricer in your niche or category. Become the person that has studied the most, tested the most, learned the most, and ultimately made the most money by wisely pricing your product.
But pricing is more involved than just picking a price. For starters, it’s a branding issue. If a Rolex is on offer for $50, it’s clearly a fake, for example – some products are priced to be in the premium bracket – price is a positioning tool as well as a profit tool. In this episode we’ll break down all the angles
You’ll learn
- The six main pricing strategies for e-commerce
- Why Free can be the most powerful price
- The danger of the “Premium price” delusion on Amazon (hint – choosing a logo doesn’t make your business a “brand” yet)
- When you REALLY make your profit
- 6 tips for creating pricing power
Resources mentioned
- Priceless – The Myth Of Fair Value
- Dan Kennedy – No BS Pricing Strategy
- Free The Future Of A Radical Price: Chris Anderson
- Splitly – Amazon Listing Split Testing Software
- GoAura – Amazon Re-pricing Software
- Paulina Masson on Pricing on Amazon Itself
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