Do you need to raise your prices? If so, this episode is for you! Michael, we’re raising the price of this podcast radically next week, I just wanted to start with that important announcement… (this is supposed to be funny).
What you’ll learn
- 4 questions to ask & answer to understand your pricing options
- 4 things we know are true about consumer behavior related to pricing.
- 5 Reasons to raise your prices – one is really counterintuitive!
- How to do a subtly price increase
- How to do a public price increase
E-commerce and Business Books & Resources mentioned
- E-commerce and Inflation – What do about Retail Inflation as an E-commerce Leader
- E-commerce Pricing Strategies Part 1
- Priceless, Myth Of Fair Value, William Poundstone
- Turnover is vanity, profit is sanity, Dan Bradbury
- Craft Pricing Power, Jason Miles
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