Ecommerce Promotion Strategy – How To Radically Lower Your Customer Acquisition Cost (CAC) with Online Contests – Part 2

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The customer acquisition cost (CAC) is a critical business metric, but lots of new e-commerce sellers spend way too much money by using the wrong strategies. In this 2-part episode we’ll share a simple, proven strategy that can help you radically lower your CAC.

What you’ll learn

  • The industry average Customer Acquisition Cost (CAC) for e-commerce companies.
  • The big secret that will enable you to move away from paid advertising as your priority.
  • The reason paid advertising is so expensive as a source of customer acquisition.
  • How gamifying the process adds value to your customer experience.
  • Classic mistakes to avoid when gamifying your CAC.
  • How to expand your game with paid ads and why that’s radically different than advertising a product.

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