In this episode we’re continuing with our discussion of building an educator-type business for ecommerce business owners. Having discussed some of the reasons for doing it – and some reasons NOT to do it – we’re now going to dive into some of the specifics of HOW to develop an education/information-marketing type business.
You’ll learn
- Topic selection – the pros and cons of single topic versus multiple topics
- The Corridor Principle by Robert Ronstadt
- Strategies for teaching on an older topic (like SEO) in a fresh way
- Tips for avoiding burn-out on a topic you choose
- The types of products you can create
- Monetization strategies
- Creating your “home-base” website
- Marketplaces and Site tools to consider
- Why Udemy is a great place to start
- A quick set of suggestions for marketing your online courses
Resources mentioned
E-commerce and Business Books mentioned
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