Structuring holiday promotions and special pricing for Black Friday to Cyber Monday – and for the entire Holiday Season – can be an incredibly valuable exercise. But there are tricks of the trade, and techniques to optimize your results. In this special 2-part episode we share strategies with you that are proven to work.
What you’ll learn
- A 9-Day BFCM Campaign Strategy that is proven to work and can be used any time of the year.
- 4 Micro-Campaign Strategies that create maximum engagement without doing damage to your customer relationship or long-term pricing power.
E-commerce and Business Books Mentioned
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