The customer acquisition cost (CAC) is a critical business metric, but lots of new e-commerce sellers spend way too much money by using the wrong strategies. In this 2-part episode we’ll share a simple, proven strategy that can help you radically lower your CAC.
What you’ll learn
- The industry average Customer Acquisition Cost (CAC) for e-commerce companies.
- The big secret that will enable you to move away from paid advertising as your priority.
- The reason paid advertising is so expensive as a source of customer acquisition.
- How gamifying the process adds value to your customer experience.
- Classic mistakes to avoid when gamifying your CAC.
- How to expand your game with paid ads and why that’s radically different than advertising a product.
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